Oral-B's absurd $200 AI toothbrush is finally available
August 24, 2020
Oral-B showed off its flashy new AI-powered iO toothbrush at CES 2020. It threw around phrases like “linear magnetic drive” and “oscillating, rotating movements,” but the company didn’t reveal the price. Now, the brush is finally available, and it starts at a whopping $200.
Oral-B insists that the iO is worth the investment. The company spent six years on R&D and got input from…
